27 October 2011

Boris: 100,000 apprenticeships by end of 2012

Boris Johnson is committed to growing London's economy and has already helped to create over 40,000 new apprenticeships for Londoners in just over a year. This has helped make the capital the fastest growing UK region for new opportunities, the Mayor announced today.

The Mayor's apprenticeship drive - launched last November and which saw Boris personally write to some of the capital's biggest employers urging them to do their share to get Londoners back into work - has been so successful that he has now upped his target to 100,000 by the end of 2012.

Particularly keen to build on the success of work done with the business sectors that play to London’s strengths the Mayor is targeting areas like financial services, digital, creative, cultural, retail and hospitality, where apprenticeships are still underrepresented compared to the size of their workforces.

Mayor of London Boris Johnson said: “As we grapple with difficult economic conditions and a tough labour market it is clear that an increasing number of employers are helping to address the problem by turning to apprenticeships as a way of supporting their businesses and developing employee skills.

“While we have had fantastic success on the numbers, we have to drive on and take the cause to those companies who have not yet seen how apprentices can increase their competitiveness and boost the bottom line.

“Becoming an apprentice is no longer seen as a second choice career option and many school leavers are yearning for the opportunity to take their first step on the career ladder."

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